Pink belongs in Tech
Introducing Data Conscious Collective and my first live Workshop for women!
How many times have you heard someone say, “If you don’t understand AI, you’ll be left behind?” It’s usually framed as urgency, designed to intimidate us to adopt faster without looking too deep under the hood.
Data and AI influence our lives long before we consciously opt in.
They shape our work, our health, our children and our work. Yet most of us were never taught how these systems work. We are expected to trust what we do not understand and to participate in infrastructures that were not necessarily built with us in mind.
Critical thinking today means understanding the data and AI systems that influence our lives.
This knowledge is no longer only for the highly technical or technology experts. It is for everyone. It is equivalent to civil literacy. It is equivalent to financial literacy. It is now a form of agency to actively and consciously participate in this data-driven world.
For too long, this knowledge has been gate-kept by being buried in jargon, hype and unnecessary complexity. And the results are predictable: systems that scale bias, products that overlook women, and technologies that extract more from marginalized communities than they give back.
That is why I am launching Data Conscious Collective.
This organization is built on a simple belief: data and AI literacy are no longer optional. They are part of what it means to be an informed, powerful participant in today’s economy. My work focuses on helping people understand where AI meaningfully fits into their businesses and personal lives.
I am not here to teach you technical jargon or the 10 best prompts to use for AI. Instead, I help you think strategically about AI that’s greater than the latest hype cycle. We look at your business and your life holistically to find where AI can act as a strategic values-aligned lever. We will dive into sharper questions: What data are you giving away? Who benefits from this automation? Does this tool actually align with your values? Is this making your business more resilient, or just more reactive?
Through 1:1 personal AI coaching, advisory support for your business or team workshops, I help people move from overwhelmed adoption or resistance to intentional integration.
To mark this launch, I’m hosting my first 90-minute live workshop for women only called Let’s Chat About AI.
We’ll break down what AI actually is, where it’s already influencing your work and life, and how to build a data-conscious mindset so you can use these tools in ways that align with your business and your values.
It’s tomorrow, Tuesday February 24th at 4pm MT/6pm ET.
Register here.
Since my Substack always includes a musing on our data-driven world, here’s what I thought about the most while building my website.
I love the color pink. But being in highly technical spaces, I rarely wear it. The only place I consistently allow it is on my nails. When I started building my brand colors, I kept gravitating toward bright pinks and bold blue-greens. But then I’d talk myself out of them.
If you look at most major tech companies, blue or black dominate.
Facebook, LinkedIn and IBM all use blue to signal trust and neutrality. TikTok, OpenAI, GrokAI all use black to communicate seriousness. They also reflect the homogeneity of the industry: mostly male, mostly uniform, all very boring.
I caught myself wondering if muted tones would make me more credible. If softer colors would attract a broader audience. If I needed to visually signal, “Don’t worry, I’m technical. I belong here.” And then I realized I was subconsciously trying to make my company credible to the existing tech ecosystem instead of building something that felt fully mine.
Pink is feminine. Loud. And it belongs in technology.
I am building a company rooted in the belief that women and marginalized communities deserve to shape the future of AI. Therefore, my brand cannot and will not apologize for being feminine. Pink is my signal that we do not have to mimic the aesthetic of Silicon Valley to be intelligent, strategic, and powerful.
Data Conscious Collective is intentionally feminine, intentionally bold, and intentionally accessible. It exists to prove that ethics and profitability can co-exist to build a sustainable future alongside technology. It is built on the belief that we can talk about algorithms and be Brown or Black and wear dresses and lipstick, rather than hoodies and jeans. It is a reminder that technology does not belong to one archetype of person.
It belongs to all of us.